Sport Management

Online Short Course

From the George Washington University School of Business in collaboration with GetSmarter.

Find out how the business of sport can be leveraged into a successful career opportunity in sport management.
Register now

Gain the skills required for a successful career within the sports industry in the George Washington University School of Business Sport Management online short course. Guided by experts over eight weeks, you’ll obtain a comprehensive overview of sport management. Delve into sport data analytics, corporate sponsorship and endorsement deals, as well as eSports and other business opportunities in this field.

You qualify for a 15% discount on this course. Use the code COACH15 when you register to claim your savings.

Who is this course for?

  • Any professional working or aspiring to work in the sport industry
  • Those working in sport events and facilities management, marketing and sponsorship, athlete representation, analytics and media and goods
  • Coaches, fitness professionals and lifestyle and nutrition experts
  • Executives seeking a practical tool kit for driving their organization towards success
  • Managers and staff looking to transition into the sport industry
  • Aspiring sport entrepreneurs and start-up owners who are looking to leverage their sport industry knowledge into a new venture


Course Includes:

  • 8 weeks, excluding 1 week orientation
  • 6–9 hours of self-paced learning per week, entirely online
  • No prerequisites
  • Certificate of completion
  • English
  • 15% CoachED discount coupon code: COACH15
Find out more
Register now


Module 1

Sport marketing

Explore the main principles of sport marketing and discover how to engage fans, improve sales and generate revenue through utilizing target marketing and customized campaigns.

Module 2

Sponsorships and endorsements

Discover the key elements of corporate sponsorships and endorsements, as well as how best to navigate them to the benefit of all parties involved.

Module 3

Sport media and community relations

Delve deeper into the different types of distribution channels for sport media, and their applications, as you learn to analyze the effectiveness of a media strategy in the sport industry.

Module 4

Sport data analytics: On and off the playing field

Find out how data analytics can be utilized in order to make recommendations that can improve play on the field and business off the field.

Module 5

Sport events and sport tourism

Gain a deeper understanding of bid proposals and different types of sport events, as well as the requirements for hosting a successful sport event.

Module 6

Good governance in sport, and sport law

Uncover the principles of good governance within different sport organizations, as well as the importance of knowing and understanding sport law.

Module 7

The business of esports

Learn to navigate the eSports landscape, as well as possible concerns, and explore how it compares to traditional sport events.

Module 8

Sport entrepreneurship

Analyze what a successful business concept entails, including funding sources and research, as well as when to pivot or grow a sport-related product or service.

GetSmarter Lisa Delpy Neirotti

Your Faculty Director

Lisa Delpy Neirotti

Associate Professor of Sport Management, GW School of Business

Neirotti is the director of the M.S. in sport management program and an associate professor of sport management at the George Washington University School of Business. She has been a professor of sport, event and tourism management at GW for nearly 30 years. Neirotti has established a strong academic program at both the undergraduate and graduate level and has helped develop the Sport Philanthropy Certificate, which serves to increase the efficiency and effectiveness of nonprofit organizations using sport for social good. She also serves on the faculty of the International Olympic Committee’s Executive Masters in Sport Organisation Management. Since 1984, Neirotti has attended 19 consecutive Olympic Games, five World Cups and hundreds of other major sports events as a consultant, volunteer, researcher or host committee member.


“My overall impression of the content was extremely valuable. The online experience was very convenient, educational and without technical issues. I have learned some new techniques and concepts, while also adding different perspectives to my previous knowledge of sports management.”

Quentin Shank | Technical Recruiter, AWS

“Overall, the content of the course was more educational than I could’ve imagined. I enjoyed learning online as it made the prestigious George Washington University’s top Sports Management program accessible to me. My understanding of sports management has been greatly enhanced; I went from just having an idea of how the industry works to understanding both everyday ideas and highly complex issues in the industry.”

Vincent Santoria | Student, University of Illinois, Chicago

“My overall impression was very good and I learned a lot more about the aspects that make up sports management. As my first online learning experience, I found this program to be very engaging, in the discussions as well as feedback. My understanding was greatly enhanced through each module and discussion. While I did not get the chance to meet in person, I had the great opportunity to engage with the learning facilitators, as well as learn from the students in the discussions. Overall, I had a wonderful experience over the course of eight weeks and felt the team and students were very supportive of each other.”

Lauren Stanton

Sport Management

From the George Washington University School of Business in collaboration with GetSmarter.