Management Analytics: Decision-Making Lessons From the Sports Industry

Online Short Course

From MIT Sloan School of Management in collaboration with GetSmarter.

Improve your business decision-making skills using data and analytics.
Register now

This program teaches the necessary strategic, technical, and managerial skills needed to integrate analytics into your decision-making process. Guided by MIT faculty, you’ll draw on case studies from the sports industry to learn how to use data in your organization.

You qualify for a 15% discount on this course. Use the code COACH15 when you register to claim your savings.

Who is this course for?

  • Business owners, leaders, and aspiring analysts who want to understand the core elements of data analytics
  • Leaders of organizations who want to better navigate disruption causes by the digital age
  • Professionals who want to add value to business by applying lessons from the sports industry


Course Includes:

  • 6 weeks, excluding 1 week orientation
  • 6–8 hours of self-paced learning per week, entirely online
  • No prerequisites
  • Certificate of completion
  • English
  • 15% CoachED discount coupon code: COACH15
Find out more
Register now


Module 1

From data to decision making

Explore the strategic value of using data for decision making.

Module 2

Aligning analytics with your strategic goals

Investigate how to use the Analytics Management Framework to create your data analytics strategy in line with your organizational goals.

Module 3

Designing your analytics system

Learn about the processes, technological tools, and the people that support data-driven decision making.

Module 4

Translating your analytics insights into action

Explore the technologies and best practices involved in visualizing and communicating data insights.

Module 5

Humans and machines in partnership: Making your decisions with analytics

Discover how data analytics can be used to enhance decision-making processes.

Module 6

Toward a data-driven culture

Transform your organizational structure and culture to become more data-driven.

GetSmarter Ben Shields

Your Faculty Director

Ben Shields

Senior Lecturer in Managerial Communication, MIT Sloan

Shields is a senior lecturer at the MIT Sloan School of Management. He studies technological change through the lens of sports. His current research explores how people and organizations use data analytics to inform strategy and decision- making. At MIT Sloan, he teaches courses on sports management and analytics, leadership communication, and social media. Shields is the author or co-author of three books, The Sports Strategist: Developing Leaders for a High Performance Industry, The Elusive Fan: Reinventing Sports in a Crowded Marketplace and Social Media Management: Persuasion in Networked Culture. He is the co-host of ‘Counterpoints’, the sports analytics podcast from the MIT Sloan Management Review, and the faculty director of the Formula 1 Extreme Innovation Series with MIT Sloan Executive Education. Prior to MIT, he was the director of social media at ESPN. Shields holds a PhD in media, technology, and society from Northwestern University, where he wrote his doctoral dissertation on fantasy sports.


“This course is very insightful and gives a good overview of cultivating a data-driven approach in the organization. In today’s world, where data is an asset to any company, this course provides invaluable insights on how to collect, store, and govern the data for proper communication, helping in the right decision- making.”

Anu Sangal | Program Manager, PayPal

“This is an extremely well-crafted, professionally run and managed course. Drawing on lessons from the sports industry really brought the content to life and made it engaging and informative. Yet the course and its case studies were absolutely and completely relevant to the business challenges my organization is facing. It’s been truly thought-provoking and interesting.”

Steve Clews | EPMO Director, Study Group

“I am delighted how such a complex topic like data analytics has been divided into manageable and easy-to-understand portions. The interactive training material, the professional and easy-to-handle online platform, as well as the online support enhanced the learning experience a lot. And the final icing on the cake was the exchange of opinions with my classmates and the connections built for my future network. Overall a full success.”

David Doppelmeier | Project Manager, SHS Management Consulting

Management Analytics: Decision-Making Lessons From the Sports Industry

From GetSmarter.